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Marketers as Event Organizers

Rebecca Lieb of ClickZ penned an interesting article titled “Marketers as Publishers”. Rebecca discusses the trend of marketers as full-blown content creators, especially in this age of digital media....

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5 Tips For A Successful Virtual Trade Show

The following is a guest post from Craig Rosenberg. On the 29th of June from 8AM to 4PM Pacific, I’ll be running my first virtual trade show: Mastering Lead Management.  At Focus, the company I work...

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Why I’m There On Pure Virtual Events

Introduction Over on the INXPO blog, I wrote a posting on Why I’m There on Pure Virtual Events.  The posting was a counterpoint to an article written by Dave Lutz (@VelChain) of Velvet Chainsaw...

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3 Simple (Yet Powerful) Features Every Webinar Platform Should Consider Adding

Photo credit: User laughlin on flickr via photopin cc Introduction I’ve planned many webinars and attended a whole lot more. Webinars are a tried and true vehicle for communication, lead generation,...

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6 Reasons Lists are Awesome for Content Marketing

Photo credit: Flickr user born1945 via photopin cc Introduction Whether it’s a blog posting or a webinar, list-based content draws well. In fact, there’s a chance you clicked through to this posting...

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